Blurb

Blurb GMA Second Strand is in the editing process and there is nothing I can (or should) be doing to that manuscript at this stage. I have written, and sent off to the publisher, my Author’s questionnaire along with photographs for the cover and for the Press Release, the E-Book press release and Advanced Information sheet which I am reliably informed are all in process of being worked on. So what can I be doing?
I am loathe to start on the next book (though ideas are knocking around in my head) as I don’t want to have got into it when my time and attention should be on the production and marketing and promotion of A Second Strand. I have made that mistake in the past when I spent too much time thinking about A Set of Lies when I should have concentrated what time I had in 2012 on Highly Unsuitable Girl so I must do something related to A Second Strand.
Ah! The Blurb……
‘Blurb’ in this context is the wording that adorns the back cover of the physical book to draw a potential buyer into parting with their money. It is also the brief description written by photographs of the cover on websites and on-line bookshops.
As I spend a couple of hours every other week helping out in the Dartmouth Community Bookshop (Higher Street, Dartmouth, Devon and well worth support) I look at the covers and the blurbs of their wonderful selection of books wondering what entices readers to open, peruse and buy books. Obviously I want people to read and enjoy my efforts but fundamentally it is the initial purchase that really matters!
Blurb is important and so I have been exploring the internet for advice, some more useful than others.
One piece of advice is to answer these questions: Who is the hero? What does he/she want? Who is stopping him/her getting it and what’s at stake if he/she fails?
That’s all well and good but I’m not sure it would all fit on the jacket of a paperback.
I don’t really have one hero. There is Alex, but there are also Skye and Fergal. I wouldn’t call Gordon a hero and certainly neither Anne nor Teri qualify.
What does ‘the hero’ want? Alex wants to find out who he is and prove his innocence of a possible murder charge. Skye and Fergal want to find Alex – or do they? Teri wants to find Alex – or does she? Anne wants to find Alex to save her career while no one is quite sure what Gordon wants.
Who is stopping them all achieving their goals? Well they all seem to be stopping themselves from achieving what they want by allowing themselves to be diverted.
What’s at stake if they fail? The wrong person being accused of a murder? A failed business venture? A broken relationship? The truth not being discovered and understood?
I think the best advice was that Blurb should be short and to the point so I’m not sure I can get that all in.
Other snippets of guidance include:
Blurb shouldn’t lie it should blow the author’s trumpet if there is one to blow – and I am a prize winning author! (David St John Thomas Prize for Fiction 2007). Blurb should not be too long, it should not give the end away, it should not summarise the entire plot, it should mention no more than two characters and should ask no more than two questions. Finally, it should contain no typos, no lies.
So I am currently spending time writing, re-writing, honing, checking on advice on how to write blurb, re-re-writing, re-honing the words which I hope, along with the cover photo (which I really like) will persuade hundreds, if not thousands of readers to buy A Second Strand.

A Job in Retail

Dartmouth Community BookshopToday I have done something I have never done before.
In my time I have had various jobs and a long career in self-employment.
I have folded sheets in a laundry (three summers), been a ‘lady wot does’ (a few weeks), packed boxes of biscuits in a chocolate factory (two summers), worked as an accounts clerk in a paper mill (one summer), taught in both the public and the private sector (three and two years respectively), operated a Wang machine for a firm of Chartered Surveyors (eighteen months), worked in customer support for a word-processing manufacturer (two years), run the word-processing department of an insurance broker in the City of London (eighteen months), run a word-processing bureau (three years) and, for the past thirty-three years, run my own office based business but today, for the first time in my umpteen years, I have been involved in selling something directly to members of the public.
I really can’t count the one hour I was paid to stand behind the bar in a pub on Christmas Eve because it snowed and, since there was not one customer, we ‘bar-staff’ were all sent home early. Nor can I count the few occasions on which I helped out in a picture gallery as I can’t honestly remember ever selling anything.
Today, after writing books for more than ten years (can that be called a job?) and spending quite a few hours in various bookshops around the country doing signings, selling books it is true, but never actually taking the money, I have spent two hours working in a bookshop.
Today, for the first time, I talked to customers (and browsers), scanned bar codes, inserted cards into the hand held card reading device thingy and operated a till.
Thank you, Dartmouth Community Bookshop, for giving me the opportunity to learn something new, thank you Andrea and Hilary for showing me something of the ropes and, most of all, thank you customers for being patient and understanding!
I really am looking forward to the next time.