How to buy books – an Indie author’s lament

BookshopHere we are – three weeks and a couple of days to Christmas, and thoughts turn (if they haven’t already) to thoughts of presents. And what is a better present for anyone from a few months to many, many years old than a book (or books!).
So – where are you going to spend your money?
The quick way is to go on-line and order the book you saw on the television, or the book most advertised, or the book featuring a favourite ‘star’, or a book written by a footballer’s wife’s hairdresser’s boyfriend? Or a book that that on-line bookseller wants you to buy?
A far more satisfying way is to visit a bookshop. There you will find books you may not otherwise come across. There you can ask a (usually) well-informed assistant for advice. There you can touch, browse more than the first few pages, get a real feel for a book. But even bookshops have their own agendas. They push you towards the books they want you to buy (usually stacked high just inside the door), the books that the publishers have ‘encouraged’ them to market prominently.
So how do you get to know about (and buy) an independent author’s books?
They are unlikely to be featured on online booksellers – though they’re there when you look for them. They may not even be stocked in many bookshops (apart from the ones the authors have personally visited).
So you probably won’t know about them and you probably won’t buy them.
So the best sellers lists will again be occupied by the usual suspects – the most advertised titles, the ‘autobiographies’ of ‘celebrities’ and the badly written sadomasochistic tomes with the word ‘grey’ in the title.
PS. To buy any one of my books visit www.carolynmccrae.com and buy directly from me (paying by Paypal); or visit my publishers’ websites www.troubador.co.uk or www.newgeneration-publishing.com  or visit a bookshop and ask them to order them or, if you really have to, visit the behemoth online bookseller and search for Carolyn McCrae.