Publication Date

img_1197Second Strand is published, officially, on 28 January 2017.
This date was set June 2016 when it was not clear how long it would be before the text was finalised, the cover designed and the books printed.
Troubador (and I) have been very efficient and my copies were delivered a week ago, fully four months before publication date.
I do understand that there are processes that cannot be started until the book physically exists: notably marketing and the sales repping cycle – almost for the first time since the idea for the book first formed things are out of my hands. No amount of nagging by me can make anything go faster.
The Press Releases go out this week, hopefully (complimentary?) reviews will be written and interviews arranged in the fullness of time.
Sales reps will be working on my behalf to get Second Strand in front of High Street bookshop buyers (though cynically I suspect those buyers are more interested in cookery books, celebrity ‘auto’biographies and television tie-ins).
And the supply chain (about which I know next to nothing) takes a while to be put in place.
So things beyond my control are going on in the traditional world of book-selling.
BUT.
And it’s a BIG BUT.
The world has moved on.
While High Street bookshops play by old rules, set and cast in concrete before the advent of the internet, the world wide web has gone its own sweet way. Second Strand is already available on the publisher’s website www.troubador.co.uk, on my website www.carolynmccrae.com and on various on-line outlets (you can hardly call Amazon a ‘bookshop’ any more).
So there are things for me to do….
I must be a salesperson. I must do what I can to let everyone and anyone who may be interested that Second Strand is available NOW.
There is no need for you to wait until the end of January… Christmas presents have to be bought…